I began as a journalist, then a Master's in Software Engineering and Mass Communications put me on a path through engineering, product, and marketing—small startups and large Silicon Valley companies alike.
I still live at the intersection of technology and creativity. These days that means building Robynn: self-improving websites, campaigns, and content for marketing teams. Agents do the repetitive 90%. People keep the last 10%: taste, judgment, and the story.






"Master, was I a worthy adversary?" Adrian looks into the eyes of his creation.

Every AI company on LinkedIn is hiring a Forward Deployed Engineer this week. I read three of the posts.

When we built Rory, a la Claude Code for marketers, it was a simple loop of a few models, skills, and tools.